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Planning and Growing a Business Venture: Venture Planning Field Guide (2004 Ed.)
Reference: 335711360910
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Digital Fundamentals Tenth Edition
by Thomas L. Floyd
For mid-level courses in Digital Electronics, Digital Logic, Computer Fundamentals, and Digital Fundamentals.
Planning and Growing a Business Venture offers a practical, hands-on approach to entrepreneurship and leads students through the process of writing either a feasibility plan or a business plan. With over 400 pages of information, examples, and exercises, this text covers such topics as identifying business opportunities and concept development to market penetration and financial statements. In addition to traditional topics, this book expands your students' horizons through coverage of emerging entrepreneurial topics such as e-commerce, international business opportunities, market analysis, business planning and resources.
About the author
Richard H. Buskirk is professor of marketing at California State College, Fullerton. He earned his DBA at the University of Washington, and BS and MBA degrees at Indiana University. He wrote Principles of Marketing, and coauthored Management of the Sales Force, and Textbook of Salesmanship. Professor Buskirk is consultant to various firms on marketing and management problems, and is director of an electronics manufacturing concern and a chain of retail men's stores. Richard H. Buskirk, an educator, businessman and consultant who directed the USC entrepreneur program for 10 years. Richard Hobart Buskirk, American marketing educator. Member minority business opportunity committee Federal Executive Board; member planning commission City of Rancho Mirage, since 1994. Served with United States Navy, 1944-1946. Member Association Business Simulation and Experimental Learning (past president), Academy Management, The Springs Association (president 1992).
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335711360910
1 Item
New
Great with minor signs of use. (as seen in photos) Binding fully intact.
Data sheet
- Author
- Kauffman Center for Entrepreneurial Leadership Staff Ewing Marion Kauffman Foundation
- Topic
- Entrepreneurship
General
New Business Enterprises
Strategic Planning - Format
- Hardcover
- Language
- English
- Genre
- Business & Economics
- Publisher
- Fasttrack Teaching Materials
- Number of Pages
- 481 Pages
- Book Title
- Planning and Growing a Business Venture : Venture Planning Field Guide
- Book Series
- FastTrac
- Edition
- 2004 Edition
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