Marketing Automation for Dummies paperback book
Reference: 333263468125
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Marketing Automation for Dummies book
by Mathew Sweezey (Paperback)
Marketing Automation For Dummies
by Mathew Sweezey
Marketing Automation Evangelist for Salesforce
Ramp up your business's marketing automation with this complete, easy-to-follow guide
If your company isn't already using marketing automation, it's time to get on board! This complete guide, from a top industry specialist, provides you with everything you need to get up and running, from choosing solution providers to running campaigns, and from nurturing lead programs to measuring ROI.
Learn to:
- Establish a buyers profile and create a lead scoring model
- Integrate marketing automation with CRM and other processes
- Choose the right tool for your business
- Reach buyers via e-mail, social media, and more
Mathew Sweezey has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.
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333263468125
1 Item
Used
Very good gently used, binding has no creases, pages are all intact and have no markings, highlighting, or page creases.
Data sheet
- Author
- Mathew Sweezey
- Publication Year
- 2014
- Title
- Marketing Automation for Dummies
- Subject
- Marketing Automation
- Publisher
- A Wiley Brand
- Number of Pages
- 312 Pages
- Book Title
- Marketing Automation for Dummies
- Book Series
- For Dummies
- Special Attributes
- For Dummies
Illustrated - Series
- For Dummies
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